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Elder Way ideally located to capitalise on Chesterfield’s visitor economy growth

Thursday, March 16th, 2023

 The popular town centre Premier Inn hotel based at Elder Way, is part of Chesterfield’s bold ambition to increase the value of its visitor economy by 20% by 2030.

A 20% increase in tourism will bring an additional £32 million into the local economy annually helping create opportunities for existing and new businesses.

The 92-bed hotel which has been operating since 2019, is located on the upper floors of the redeveloped former Co-op department store in a prime town centre position.

It is one of a number of accommodation providers in the town which will be showcased to visitors, encouraging them to stay in Chesterfield and use its bus and rail links to visit surrounding areas, including major attractions like Chatsworth House.

The Peak District currently welcomes more than 13 million visitors annually with 83% of these arriving by car.

Elder Way is perfectly positioned to capitalise on Chesterfield’s proximity to the Peak District, the border of which is just five miles from the town centre.

The hotel, which has an ‘Excellent’ rating on TripAdvisor, is regularly praised by reviewers for its excellent town location. One TripAdvisor Reviewer (Anne M R) described the Premier Inn at Elder Way as an ‘excellent base for exploring the beautiful Derbyshire countryside.’

In addition to the Peak District, reviewers also praise the hotel’s position within the town centre, describing it as ‘perfectly placed within easy walking distance of the theatres, bars, restaurants & shops’ (RobinC35), and ‘within walking distance to restaurants, shops and the local market’ (Jewels).

Jo Dilley, Managing Director of Visit Peak District & Derbyshire praised Chesterfield’s ambitions, saying: “Tourism already plays a vital role in making the area such a brilliant place to live, work and visit, and we strongly support Chesterfield’s ambition to grow the value of its visitor economy even further.

“The tourism sector generates billions of pounds for the local economy each year, supporting thousands of local jobs and displaying huge potential for future growth, particularly in areas such as sustainable and active travel, which Chesterfield can really capitalise on.

“Growing and developing the town’s tourism offer will not only benefit local businesses, it will also have a positive and lasting effect on local residents and communities. We look forward to working with partners in Chesterfield to support them in achieving this goal and ensuring the visitor economy’s long-term success.”

Increasing the visitor economy of the town is one of the key targets in the 2023-27 Chesterfield Growth Strategy which was launched by Chesterfield Borough Council on 23 February.

Councillor Kate Sarvent, Chesterfield Borough Council’s cabinet member for town centres and visitor economy, said: “We are already a fantastic visitor destination but growing our visitor economy strengthens growth across the borough, it leads to more people supporting our local businesses and town centre. This will in turn create new jobs and opportunities for our residents. To do this we need to work closely with our partners to promote our town, we have excellent transport connections, fantastic accommodation choices and our proximity to the Peak District puts us in a very strong position to bring more people to our town.”

The fully accessible street level units beneath the Premier Inn hotel provide an excellent location for businesses looking to capitalise on the town’s growing visitor economy and growth ambitions.

With a ready-made customer base courtesy of the Premier Inn, the units at Elder Way provide an excellent location for a food and drink business.  Each of the seven units, offers complete flexibility in design and are ready for tenants to make the move now.

If you’re a business looking to benefit from the opportunities on offer at Elder Way and be part of the exciting opportunities available in the up and coming town of Chesterfieldget in touch with us today.

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