Chesterfield is the place to be this summer with a new family-friendly event and sightseeing bus service coming to the town; and Elder Way is perfectly positioned to benefit from the anticipated tourism boom.
As well as having an iconic Crooked Spire, historic market and two theatres, Chesterfield has further added to its tourism offering with a brand new open-top bus tour.
The Peak Sightseer tour capitalises on the town’s proximity to the Peak District National Park which attracts 13 million visitors each year.
Launched by Stagecoach on 1 July this year, the Peak Sightseer tour is part-funded by Derbyshire County Council with government-backed BSIP funding following high demand from the public for better bus connections through the Peak District.
The hop on, hop off bus service starts at Chesterfield Train Station, with pick-ups at Cavendish Street and New Beetwell Street in the town centre – all within easy walking distance of the Premier Inn hotel and business units at Elder Way.
The tour takes passengers on a loop around the White Peak with stops in prime locations including Chatsworth, Bakewell and Hassop station for visitors to the Monsal Trail.
Roads Minister, Richard Holden said: “Supporting Stagecoach in launching a new open top bus tour is great for local residents and tourists, who will now enjoy an even better way to take in some of the most breath-taking views the Peak District has to offer.”
In addition to the new open top bus tour, Chesterfield has also welcomed a brand new event this summer. Eat in the Park is a two-day live music event hosted in Queen’s Park on the 5 and 6 August 2023.
The ticketed event is expected to attract thousands of people over the two days which will include two stages full of entertainment for all the family and food vendors selling food from around the globe.
Eat in the Park has been run successfully since 2021 in Buxton and organisers chose Chesterfield as their next destination for expansion of the event.
One of the Eat in the Park event organisers Jake Burnham explained: “We are extremely excited to bring Eat in the Park to Queen’s Park in Chesterfield – it’s a great town to hold the second event in.”
Earlier this year Chesterfield was also chosen by the organisers of the famous Peddler Market for an additional venue outside Sheffield.
Taking over New Square in Chesterfield town centre for two days in June, Peddler Market brought street food, craft drinks and live music to the town.
Funding to help bring the Peddler Market to Chesterfield was provided through the Government’s UK Shared Prosperity Fund (UKSPF). Chesterfield Borough Council received £2.69m of UKSPF funding which will be invested across the borough over the next three years.
Eat in the Park, the Peak Sightseer tour and Peddler Market are just a handful of the initiatives taking place in Chesterfield to enable the town to increase the value of its visitor economy by 20% by 2030. The increase in tourism is expected to bring an additional £32 million into the local economy annually, helping create opportunities for existing and new businesses.
Jo Dilley, Managing Director of Visit Peak District & Derbyshire said: “Growing and developing the town’s tourism offer will not only benefit local businesses, it will also have a positive and lasting effect on local residents and communities. We look forward to working with partners in Chesterfield to support them in achieving this goal and ensuring the visitor economy’s long-term success.”
For businesses looking to invest in the town and benefit from the tourism boom, Elder Way offers an ideal location. Already the iconic site boasts a 92-bedroom Premier Inn hotel on the upper floors, creating an immediate customer base for tenants of the street-level units below.
Each of the seven street-level units benefit from fully glazed frontages and offer complete flexibility in design. Better still, they are ready for tenants to make the move to now in readiness for the town’s Christmas events programme.
Secure parking is also close by at Saltergate muti-storey car park, and the site is located just a short walking distance from Chesterfield Train Station.
If you’re a business looking to benefit from Chesterfield’s growing tourism offering, Elder Way is the place to be 365 days a year.
Get in touch with our team now to discover what Elder Way can offer your business or contact Jomast Developments on 01642 666936.