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Town rallies to bring seasonal magic to Chesterfield

Monday, January 11th, 2021

Festive spirit, collaboration and resilience from Chesterfield’s businesses, the local council and Destination Chesterfield brought Christmas magic and shopping success to the town in 2020, showing what can be achieved when everyone works together.

Despite the pandemic, Chesterfield Borough Council and Destination Chesterfield adapted and innovated and delivered a socially distanced Christmas experience for everyone and won the title of winner of the 2020 East Midlands Bylines Christmas Championship in the process.

Town centre businesses, traders and retailers were put at the heart of the Christmas in Chesterfield campaign. In a year where the high street has struggled, the town took to social media to showcase its independent businesses in a specially commissioned film. The message was clear – Shop and Support Local. Watch the inspiring film here https://youtu.be/xlede6GrtwY

Councillor Kate Sarvent, cabinet member for town centres and visitor economy at Chesterfield Borough Council, said: “Overall the Christmas campaign has supported a wide range of town centre businesses by increasing footfall into the town centre and raising awareness of the fantastic offer that exists in Chesterfield town centre for residents, shoppers and visitors.”

The Amazing Magical Santa House, Chesterfield Elf Trail and Festival of Light helped bring people to the town centre, providing much-needed business for retailers.

Chesterfield Elf Trail

The Chesterfield Borough Council/Destination Chesterfield Elf Trail initiative fought off stiff competition from the Buxton Boxing Day carol concert, Glossop and Tameside Christmas mission, Belton House illuminations, to be named winner of the 2020 East Midlands Bylines Christmas Championships.

The Christmas in Chesterfield Elf Trail encouraged families to get out into the town centre and search for the hidden elves. Store discounts and gift guides for local shops as well as ‘Elf QR Codes’ could all be discovered. The scanning of all the QR codes entered each family into a competition to win an annual pass for Matlock Farm Park.

The Amazing Magical Chesterfield Santa House

Seven hundred and fifty families also enjoyed The Amazing Magical Chesterfield Santa House in the town centre. Children were able to take part in a special augmented reality experience, which created both images and video footage of them talking to the big man himself.

The council worked with a number of local companies to bring the Christmas campaign to life. including JAB Short, which provided the town centre shop for the Santa House, Noonah Marketing for the augmented reality technology and Tabs Productions for the visual interpretation and dressing at the Santa House.

Ms Sarvent added: “We worked with some fantastic local companies to make the Santa House become a reality and it was great to see the creative, innovative and hardworking talent that exists right here in Chesterfield come together to make it a very special Christmas.”

You can watch the experience here – Chesterfield Santa House 2020 – YouTube

Festival of Light

In what was a dark year for many Chesterfield’s world-famous landmark, the Crooked Spire Church, was a beacon of light at Christmas. It beamed a stunning light show onto the spire each evening which could be seen from miles around. Watch the video footage of the light show here.

Mark Hill, Commercial Property Director at Jomast Developments commented: “Once again Chesterfield demonstrated its resilience and spirit in the face of adversity.

“In a year where most usual celebrations and festivities had to be cancelled, the town thought on its feet and delivered Christmas for everyone.”

If you want to be part of Chesterfield’s supportive business community, Elder Way is the ideal location. Surrounded by offices and business and with the train station in easy walking distance, Elder Way offers a premium address in the town centre.

Get in touch with our team now to discover what Elder Way can offer your business or contact Jomast Developments on 01642 666942.

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